Some companies of the furniture sector had found in the communication online another niche of approach with the customer. There are new features in marketing tools that promote the interaction of the customer with the company. The Intelligent video Kitchen, produced by Hettich, of Curitiba (PR), for example, s the spectator in two different worlds of kitchens. One of them with standard of the 80´s years and another one with contemporary style, equipped with modern hardware and organized in functional way to satisfy the principles of the ergonomics. The film can be visualized in the site www.hettich.com.br. Already the Ditália, from Bento Gonçalves (RS), has a new site (www.ditalia.com.br), total reformulated, more livened up and with complete information. The great visitation concentrates, according to the company, in the interactive environment 3D, located in the left menu, in the button "visit the factory". The public, still as the Ditália, in such a way demonstrates curiosity for the media 3D and the functioning of a manufacter park. "The feedback of this project has been very positive, the costumer remains more time in the site and communicates with the company", affirms Jocimara Nunes, manager of marketing. The Formaplas, manufacturer of planned furniture from Palhoça (SC), in commemoration to its 45 years also launched, recently, a new website (www.formaplas.com.br) and a blog (www.formaplas.com.br/blog).