A series of allusive actions to the 50 years of market of the retail net Colombo is in progress in the headquarters of the company, in Farroupilha (RS). To commemorate the date, the company elaborated an institucional campaign. With the concept '' Moving with you'', Colombo intends to present itself to the market as modern, technological, surprising, socially responsible and integrated to the cities in which participates actively in the business areas. Moreover, a series of special events and actions are programmed to happen parallel to the campaign. Beyond televising media, Colombo invests in diverse ways, with adds in periodicals, spots of radio, front-lights and newspapers with offers in the main cities in the five states where are the stores.